Human is a brand-led, digital studio specializing in design and development all under one roof. We're a hardworking, hands-on team that’s really good at building early-stage companies and accelerating later stage brands. tl;dr?
Good humans making good work for good humans.
Kt. by Knix
How can we help brands be politically active? Taking responsibility for the education around periods the reproductive rights of young girls, we partnered with period underwear brand Kt. by Knix to create a campaign and kid's book in retaliation to a "don't say period" law passed in Florida.
How do you take a 2012 brand synonymous with “the girl with the jar” (after the founder went viral for fitting 3 yrs of all the trash she created into one mason jar) and relaunch it to be relevant, dare we say... elevated? By challenging consumers to choose the best possible products for the best possible planet.
How do you make reusable, collapsable container goods like the coffee cup memorable? We headed to the park with friends, we made an ASMR video, we created new copy and upgraded the Stojo brand identity. Photography by Lauren Coleman.
RebrandStrategyArt DirectionContent CreationPhoto & Video
What if you wanted to fix your overbite but keep your gap? We knew we had to empower patients through education, while also making clear aligners… cool? The result, a fun, practical & trustworthy brand that encourages everyone to love their Two Front. Custom cases, Chen & Kai. Illustrations, Aran Quinn. Photo, Emma Anderson.
StrategyBrandingNamingCopywritingArt DirectionPackagingContent CreationProduct DesignDigital DesignHeadless Development
How do you make it easy for groups— of friends, family members, colleagues— to buy and own homes, together? We created an inspirational yet simplified brand and onboarding experience that exists to unlock new models of home ownership, fit for the way we want to live today.
StrategyRebrandCopywritingArt DirectionDigital DesignHeadless Development
Why are we all *still* overwhelmed and confused by skincare? Skin clearing legend Sofie Pavitt came to us to create an early internet, no B.S. site for her products. Identify your skin concern and learn how to problem solve straight from the source. Brand, Zan-Inc. Photo, Emma Anderson. 3D, Marcin Sulewski.
Digital DesignShopify Development3DCopywritingContent CreationArt Direction
A good day on the water requires a little preparation; cue junedays. We took notes from the brand’s matriarch and inspiration—June—the ideal outdoors woman, and created a brand and digital flagship that feels like summer day nostalgia. Lifestyle photo, Meredith Jenks. Ecomm Photo, Emma Anderson. Video, Tyler Haft.
BrandingStrategyCopywritingPhoto & VideoContent CreationPackagingPrint CollateralDigital DesignShopify Development
We crafted the tagline "We should probably talk about death" because we all probably should. Briefed to confront death head-on, we created a world recasting death in technicolor. Inspired by people’s dying wish, we shot portraits of the dying, and still lives of their final request, from family mementos to marijuana. Photo, Molly Matalon.
How do clean up your medicine cabinet? We created a "get that better feeling" brand, named as a tribute to Hilma AF Klint's artful interpretation of science and nature. We then coupled that with an identity and visual system inspired by the Swiss Design movement and iconic familiarity of 1960's pharmaceutical packaging. Brand, Little Troop.
NamingBrandingStrategyCopywritingArt DirectionPackagingContent CreationPhotographyDigital DesignShopify Development
Dream client, dream denim. Still Here founders Sonia and Maurice came to us to revitalize their denim brand’s digital flagship and create a new one for their closed loop coffee venture Still Here Café, fertilizing beans using leftover ‘dirty cotton’ from the production of their Bone wash jeans. Photo, Shana Jade.
RebrandDigital DesignPackagingEcomm Art DirectionCopywritingShopify Development
Thakoon Panichgul came to us with the question 'If design is so important, why isn't it more available?' We revitalized the Thakoon brand identity and digital experience to be as well designed, highly functional, and made to last as the pieces themselves. Photo, Cass Bird. Styling, Jessi Frederick.
RebrandStrategyCopywritingArt DirectionContent CreationDigital DesignShopify Development
If you’re going to prick your own finger to track your own health, you might as well be looking at calming gradients. We created a straightforward and approachable brand to help people feel safe and comfortable managing health metrics like sleep, stress and energy at home. Gradients, Haikoo Studio. Animation, Catherine Uhlrich.
How do you make the interiors and design worlds feel like Adi Goodrich? You F*ck it up a little. We were inspired by the essence of Adi's studio and personality to create a brand and digital home that felt exactly like her. The end result? A timeless, professional and warm world to house years of experience and hard work.
How do you bring a handcrafted feel to an ecom furniture site? By showcasing film photography, while having a flexible and gridded system that feels both playful and archival. We brought Sing Thing into the world as a continuation of Adi Goodrich's structural and unpretentious design thinking.
How do you launch an energy savings platform? By speaking first hand to Americans across the country about energy consumption we discovered the tension of small town familiarity and tech-enabled modernity. We then embraced our fandom of the The Whole Earth Catalog (and illustrator Justin Cassano).
RebrandStrategyCopywritingArt DirectionIllustrationProduct DesignDigital DesignHeadless Development
Gavin Compton and team came to us to relaunch the Variety Coffee website with all new content. Inspired by skate culture and the city itself, we took the brand back to its roots. Shot on film across two boroughs, in one day, over six locations, street casting along the way in 100 degree weather, drinking all the ice coffee. Photo, Blake Lewis.
You're breastfeeding at 2am, holding your phone and your baby, endlessly doom scrolling. What can we do to help or humor you? Inspired by LA sunshine and informed by real-talk parents and founders we launched Swehl; a brand providing knowledge, support and resources in a super convenient (well branded), mobile friendly way.